ContentsOps vs Traditional Content Marketing: What's the Difference?

Have you ever felt like you were spinning in circles on your content strategy? You're not alone. It's not uncommon for a marketing team to start with a bang on their content strategy. But it seems they end up drowning in spreadsheets, fragmented processes, and missed deadlines. Content marketing as it is currently done is a bunch of disjointed sprints. ContentsOps is a way to make it a well-oiled machine.

The Old Way: Content Marketing as a Series of Sprints

Traditional content marketing is about the creative content. You hire writers, ideate, publish posts, track traffic. It works for a while. If you have a small team and low volume, you're off to the races. But it breaks down as soon as you scale.

Processes are often in the heads of people or in the form of a mess of Word documents. You check your Slack channel and see if someone has approved an article. You realize that you had a key asset that never got published because it never got handed off. It's reactive, not proactive. It's about the what, not the how, which is where burnout starts.

ContentsOps: The Operating System for Your Content

ContentsOps, or Content Operations, is the operating system for your content. It's about treating your content like a product. It's not just about the final product; it's about the whole lifecycle of your content, from ideation to distribution to archiving.

There are three main things to ContentsOps: people, technology, and process. It's not just about the "what"; it's about the "how" of your content. It's not just about "What are we writing?" It's about "Who needs to approve this? Where do we store our assets? How do we measure the impact of a specific format?" By putting these processes in place, you're reducing friction so that your team can focus on strategy, not busy work.

Creating a Reliable Workflow

ContentsOps is not about getting rid of your creative spark.

Fundamental Digital

Content Operations is an approach to managing content. ContentsOps is about the processes, technologies, and systems that enable an efficient and effective content creation, publishing, and management lifecycle. This includes things like content planning, creation, editing, distribution, and archiving.

Traditional Content Marketing - This is more about the creative content and how it's created. This includes hiring writers, ideating, publishing posts, and tracking traffic. This method works well when you have a small team and low volume. However, once you scale, this approach quickly falls apart.

ContentsOps - This is more about the processes, technologies, and systems that enable an efficient and effective content creation, publishing, and management lifecycle. This includes things like content planning, creation, editing, distribution, and archiving.

Why it Matters

ContentsOps is important because it helps companies manage content more efficiently and effectively. It allows companies to focus on their strategy and less on the day-to-day content creation. This approach also helps companies ensure that their content is being created and published correctly, and that they're getting the best return on their investment.

Key Components of ContentsOps

There are three key components to ContentsOps: people, technology, and process. People refer to the people involved in the content creation process. This includes writers, editors, designers, and so on. Technology refers to the technology used to create, distribute, and manage content. This includes tools like content management systems, social media platforms, analytics tools, and so on. Process refers to the processes used to create, distribute, and manage content. This includes things like content planning, creation, editing, distribution, and archiving.

Benefits of ContentsOps

ContentsOps has many benefits. It helps companies manage content more efficiently and effectively. It allows companies to focus on their strategy and less on the day-to-day content creation. It helps companies ensure that their content is being created and published correctly. It also helps companies ensure that they're getting the best return on their investment.

Implementing ContentsOps

ContentsOps can be implemented in several ways. One way is to use a ContentsOps platform. Another way is to use a content management system. A third way is to use a combination of both.

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